Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads across the web or when they search on Google. When people leave your site without buying anything, for example, remarketing helps you connect with these potential customers again. You can even show them a tailored message or offer that will encourage them to return to your site and complete a purchase.
You’ve seen them. The clothes you browsed already in that day on ASOS are now staring at you while you watch a video on Youtube. They pop up again when you log into Facebook.
“Remarketing, if done correctly and tracked correctly, can be a very effective tool to ensure that people who visited your site keep the site/product in mind. This should mean that your sales will increase since most people do not purchase a product on the first visit. Facebook and Google both have very powerful options for remarketing as you can reach most people with using either of those two juggernauts. If you are not using remarketing, it might be worth considering for your online strategy to ensure that the people that leave your site are not lost, but actually end up purchasing your product, since that in the end is the aim of the game.”
As i did my research into remarketing and its effectiveness i found this quote and i completely agree that remarketing is extremely affective it even affects me when i go onto misguided and asos and then i go back to Facebook and the things I’ve wanted are there again it makes me think is this a sign should i buy them and it makes me want them even more just because they’re there.
I don’t think that remarketing is cyber stalking i think its just another useful tool for companies to target their customers and reach their exact target market and customers that are actually interested in the product i think being able to remarket on Facebook is of great use to companies and i think it may be annoying for consumers but also keeps the product in their mind at all times. I think cyber stalking is just a term some people may have put on remarketing just because they cant get their head around the new technology used today and the annoyance they are getting from seeing it pop up on their news feeds on a regular but from a companies point of view this technique is fantastic!
NB Digital Marketing 